All posts filed under: coca-cola

I’m done watching this

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coca-cola / enlightenment / media / Nietzsche / nihilism / television

Isn’t it true that the ongoing cinematization of existence occurs in spite of our desire to actually see what is produced? Our joy, our stimulation, lies almost entirely in the (anticipation and moment of the) absolute captivation which video inaugurates. We capture images, and are captured by capturing images; eventually, we only recognize ourselves and others through such images. “Reality” television has a similar structure of addiction. It is more important to record something than […]